Archive for August 2017
From Burnt Out to Booked Out: ROI – High Impact Marketing [Part 4]
Read Part 1: My Story Here Read Part 2: Understanding Your Audience Here Read Part 3: Branding and Positioning Here Up to that point, I was following what the online world was telling me to do. Although I have a Master’s in Marketing, I felt insecure about applying my theoretical skills to the online world…
Read MoreFrom Burnt Out to Booked Out: Branding & Positioning [Part 3]
Read Part 1: My Story Here Read Part 2: Understanding Your Audience Here As I recovered from burnout, I realised there had been a disconnect between my personality and how people perceived me. I had had so many calls where people got this ‘deer in the headlights’ look once we started talking. Part of that…
Read MoreFrom Burnt Out To Booked Out: Understanding Your Audience [Part 2]
As I recovered from my Emergency Room visit, I wasn’t able to do much work. Instead, I focused on getting to know my Dream Clients better. I had done so many client avatar exercises and free opt-ins, but nothing seemed to help. They all seemed disconnected from reality. I simply didn’t see the point of…
Read MoreFrom Burnt Out To Booked Out: My Story [Part 1]
In March 2016, I had no clients. I was working 90 to 100 hours a week. I was miserable. This all led to a long Emergency Room visit, five doctors, and a diagnosis of ‘stress’. Nine months later, I was booked out with clients, happy and healthy. Rollercoaster of a year? Maybe. Doable and worth…
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