The client: a successful creator of beautiful, useful digital planning tools and resources. The problem: she had hit a 15K month in passive income through digital product sales before, and wasn’t sure how to 1. Hit it again and 2. Make it a regular thing. She also wasn’t sure what part of her marketing to…

Read More
running a live event

Everything that went into my last live event – what went well, what went wrong, and what I’d do differently next time. Conception About two years ago, I realised how deeply I craved in-person connections. Video calls are nice and all, but there’s something magical about long lunch talks with other entrepreneurs who are on…

Read More

Procrastination // Perfectionism. Let me tell you the story of my 55+ unpublished blog posts. The list of lead magnets that never saw the light of day. The detailed plans in multiple notebooks, left in a box somewhere. The hours and weeks spent planning and agonising over tiny decisions… And I never took action. The…

Read More