56: Ripping Apart Marketing Rules with Mariana Peña

When you are in the “beginning phase” of your business, you have all the ideas, you have all these different possibilities and it is hard to know what is the right decision at the time. As online entrepreneurs, we have a natural tendency to always look for more information, more assessment, more comparison, in order to make the right decision. While this might be fun, it is not necessarily the path that is going to lead you to action. And you need to take action.

In the beginning follow only one mentor

Simplify this process by stripping everything down to the core. Start by following only one mentor. When you are in the early stages of your business, the more people you take advice from, the more confused you’ll get, and the less you’ll actually do because you’ll start getting conflicting advice. As time goes on, and you grow your business and get more confident, you can start having multiple mentors because by then you will know how to filter that advice and take what works for your business.

Simplify your marketing

Then move on to simplifying your marketing. You don’t have to be at all these different platforms in order to make clients. Pick the platform that you are most comfortable with and show up. Join conversations, comment, reply and build connections. Focus on creating strategic partnerships and be genuine. 

The Micro-Launch Method

Another way to keep things simple is by using The Micro-Launch Method. The Micro-Launch method is the course about how to market and sell your offers, so the end goal is sales, but more than 50% of what we cover in that course is related to messaging because it’s all about how do you connect what your people are looking for with what you do, So, you can use this method not only to sell your products/services but to actually launch your entire business. You can use it to establish yourself, to build a solid presence in the online world, your exposure, and your authority. Put yourself out there.

And keep in mind that the Micro-Launch Method is just a framework. Learn the rules so you understand why certain things work and how they work so that you can think like a strategist, but then go do your own thing within that framework, break the rules and find your own path.