As I recovered from burnout, I realised there had been a disconnect between my personality and how people perceived me. I had had so many calls where people got this ‘deer in the headlights’ look once we started talking. Part of that were my visuals – my logo at the time had a blue watercolour lotus, with my name in calligraphy. I picked it because I thought it was pretty, and didn’t think of the visuals beyond that. Big mistake! Simply put, my online presence was not reflecting my personality and my working style. This meant I got clients through intensive networking and building relationships, but not through my marketing or website. Eep!
Using the audience research I had done earlier, I pored over my notes. The patterns that came up showed I truly wanted to work with stronger personalities, people who had clear ideas about their business and their goals but might need a push in getting there.
I shook off the bland, trying-to-please-everyone language I had been using and started using words I would want to be described as myself.I shook off the bland, trying-to-please-everyone language I'd been using & started using words I'd want to be described as myself Click To Tweet
Strong. Fiercely dedicated. A force to be reckoned with.
I also started experimenting with adding more of my personality to my business. I love fantasy and video games. I have Lord of the Rings posters in my living room, my dog is called Frodo, and I listen to the Harry Potter audio books whenever I get on a plane.
Not speaking about those things had felt uncomfortable. I was scared that my potential clients would think I was less capable if they knew I was into these ‘childish’ things.I was scared that my potential clients would think I was less capable if they knew I was into these ‘childish’ things. Click To Tweet
Much to my surprise, quite the opposite happened. People started sending me Harry Potter items, cute little fantasy related memes – I finally started connecting with people on a deeper level AND people started remembering me because my geeky things actually made me stand out. Who knew?! Being you is something to cherish and showcase, not something to be hidden.
Watch video #3 to see how you can make some changes to how you put yourself and your business out there.