From Burnt Out To Booked Out: My Story [Part 1]
In March 2016, I had no clients. I was working 90 to 100 hours a week. I was miserable. This all led to a long Emergency Room visit, five doctors, and a diagnosis of ‘stress’.
Nine months later, I was booked out with clients, happy and healthy. Rollercoaster of a year? Maybe. Doable and worth it? Definitely.
This did not involve a magic potion. There isn’t a shortcut. This isn’t a promise. But I did it, which means so can you.
[bctt tweet=”This isn’t a magic potion. There isn’t a shortcut. But Maggie did it, which means so can you.” url=”http://bit.ly/2i1Aeh2″ username=”MaggieGiele”]
The closest to a shortcut we’ll get is by me telling you about the three things that helped me with this (not-so-overnight) transformation and how you can start working on it too.
There are many things you could and SHOULD be working on to reach the next level in your business however in order to avoid burnout (which is why we are all here!), we will start with the three main changes that really changed my business for the better.
NUMBER 1
First, I started doing true market research. I spoke to who I believe were my dream clients and interviewed them. It may sound like a cliche but without knowing who you’re selling your services or products to and TRULY figuring out what they want – you are looking to be one of the *enter scary percentage here* of the businesses that fail in the first year. This process is probably the most transformative and I cannot recommend it enough. More about this process and how to do it yourself to grow your business in video 1.
NUMBER 2
Then, I looked into my positioning. What I do – digital strategy – has not really changed since I started my business, but how I speak about it, how I package it up, and my communication about it has changed drastically. I started adding more of my own personality to my business, and I started getting noticed. People started remembering who I was. Letting your personality shine helps you connect with your dream clients – people who get you. You’ll find this process in video 2.
[bctt tweet=”Letting your personality shine helps you connect with your dream clients – people who get you.” url=”http://bit.ly/2i1Aeh2″ username=”MaggieGiele”]
NUMBER 3
Last, I stepped away from the marketing I had been told to do – namely, posting daily in Facebook groups and trying to entice people from there on to free calls with me – ick! You don’t have to do what everyone else is doing. I explored my strengths and weaknesses, and worked on figuring out High Impact Marketing. You will learn how to master this in video 3.
[bctt tweet=”You don’t have to do what everyone else is doing.” url=”http://bit.ly/2i1Aeh2″ username=”MaggieGiele”]
WHAT NEXT?
You will want to watch these videos in order, because that’s the step by step process you need to go through to replicate my success. Each piece builds on the next – we will go from discovering your dream client to showing up authentically. And finally putting yourself out there in a way that feels good to you AND helps your business grow.
Don’t get burnt out.
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MSc, award-winning Business + Marketing Strategist, founder of The Micro-Launch Method™️, and fantasy nerd.
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Great video, Maggie! Thanks for doing this. I look forward to watching the next one.
Thanks Elizabeth! Next one’s coming out in a week – excited!
Maggie, Thank you for sharing such a personal story:-D The video is awesome,love the out takes too. Listening to you I guess I have been burned out too…trying to get back on track. I really appreciate your honesty. Look forward to the next video. Great job.
Thank you, Susan! It’s definitely a personal story and many people have reached out to me about their experiences with burn out. I’m glad things are going better for you! What’s been your biggest takeaway from the videos? And what’s next for your business?
Love this Maggie!! Thank you for being so brave and honest. I think a LOT of entrepreneurs have struggled (or are currently struggling) with burnout (and even depression) so THANK YOU for sharing your story. More people need to talk about this subject. So proud of you and I can’t wait for the next video!
Also. Your intro is the cutest thing ever! ?
Hahaha – thanks!! Me in my natural habitat. Hysterical laughter.
Brogan!! Thank you – tha’ts exactly why I knew I had to put this out there, although it felt uncomfortable for me. Because this happens, it’s real, and entrepreneurship isn’t all travel and amazing new followers – it’s HARD! And we need to work smart, and stick together, to lift each other up.
Oh my gosh, I’ve been dealing with burnout the last few months as well. It tends to come and go, which is fine, it happens.. but this last time really hit me hard. I’m looking forward to your video and learning more! 😀
Megan, I hope you’re doing better! I’m so sorry to hear about that. I do hope these tips help you. Let me know – Love, Maggie
Wow Maggie! You are truly amazing and brave. Thank you for your generosity and willingness to share your journey so that others can learn. Looking forward to watching them all ❤
Janene, thank you so much! It was hard to put this out there but I’m so glad I did. Hope you enjoyed the other videos! Let me know if you have questions on the content.
OMG, I love this video sooo much! You’re amazing! So real, funny, warm, honest and brilliant!
Can’t wait to watch the next videos 🙂
Jenny, thank you!! You are so sweet 🙂 I hope you enjoyed the rest of the series! What’s been your biggest takeaway?