59: Visibility the Easy Way with Heidi Medina

How to keep things simple around content and visibility?

Well, first you need to get very clear on what it is you’re trying to achieve, how you want to do it, and who you want to do it with. You have to be clear on the goals you’re trying to achieve, who your ideal client is and what it is that you’re offering. If you’re really clear on all those things, then you create content that achieves those goals. It all comes down to clarity at the beginning- if you get that right at the beginning, the rest of it just plays out.

Be consistent with your messaging

The next thing is to be consistent with your messaging. Consistency is so much more than just posting at 10 o’clock in the morning, consistency is that you have to show up and your messaging must be consistent all the time. This comes back to those key things:  what you are trying to achieve, what transformation outcome you are offering people, and who you’re offering it to. Don’t be afraid to niche down in order to achieve this. Because if you are staying too broad, you’re throwing darts in the wind. 

The Micro-Launch Method

The Micro-Launch Method can help you keep things simple when it comes to your content. It allows you to start validating your offers to make sure there’s a bigger chance that they’re going to sell before you start creating all the marketing material and the actual course or program content itself. This saves you so much time and stress, because now you’re following the breadcrumb and micro-launch method process with validating the offer, getting feedback, and realizing if there is an interest there or the willingness to buy. 

So, you first get the word out about the transformation that your clients are looking for, and when it does come time to create that content, you just refer back to that feedback. Because, when it comes to marketing you have to connect what your people are actively looking for with your offer.