From Burnt Out To Booked Out: Understanding Your Audience [Part 2]

As I recovered from my Emergency Room visit, I wasn’t able to do much work. Instead, I focused on getting to know my Dream Clients better. I had done so many client avatar exercises and free opt-ins, but nothing seemed to help. They all seemed disconnected from reality. I simply didn’t see the point of doing those exercises. Then what? What did I do with them? Where was the sunrise-salute doing, green-tea drinking unicorn I had described?

1. I outlined what I believed were the core traits of my ideal clients (hypothesis)
2. Went where I thought they were online
3. Interviewed them (tested hypothesis)
4. Applied the results (changed the copy of my marketing, sales page etc)

This was absolutely transformational for my business in 3 ways:

1. I realised that my ideal clients were actually different from whom I thought they were
2. I realised that I had been looking for them in the wrong places
3. I realised that what they wanted from me was different to what I had though

[bctt tweet=”Discover the three things that transformed and exploded my business” url=”http://bit.ly/2vAvhAH” username=”MaggieGiele”]

Understanding your clients means using the right language, creating the right products and services, writing marketing copy that works, and building relationships with your audience.

Because that’s how you build a business.