37: Money Talk: Revenue, Profit, and Business longevity with Molly Pittman

Let’s talk about money. Why? Because we need to normalize talking about money from revenue to profit, to paying yourself, to making smarter and bigger financial decisions. We need to have and to listen to these conversations.

Today I’m here with my good friend, Molly Pittman. Molly is the CEO of Smart Marketer, and she has spent the last 10 years, helping people grow their business through teaching digital and business strategy for all business types.

Today, there’s a huge issue where most headlines that you see or email subject lines that you read are about how many figures someone’s making or how much money they made. And that can be kind of intimidating sometimes, especially when you don’t see behind the scenes, how much profit did they actually take home.

“The acquisition of new attention, new leads, and new customers for your brand, a lot of times, that is what’s going to provide that exponential growth for months and years to come.”

– Molly Pittman

We’re in business for multiple reasons, one of them being to make money. But really what’s important to understand if you want true growth or scale in your business is that the name of the game is not always profit, there are other goals that are actually more important for you to grow your business. When it comes down to it, there are really three ways to grow a business:

1. acquiring more customers to buy more things
2. getting the customers that you already have to buy more stuff
3. generating leads and awareness at the top of the funnel to get more people into a place to where they would want to become a customer.

And your goal should be in one of those areas. Because the acquisition of new attention, new leads and new customers for your brand is what is going to provide that exponential growth for months and years to come.

Thank you for listening. If you’ve enjoyed this episode, make sure you subscribe so you never miss new episodes. And if you have a business bestie who needs to hear this message, go share this with them. See you in the next one!

Love + magic,

Maggie