28: Behind the Scenes of a Successful Microlaunch
I recently ran a micro-launch that brought in $4500 with just a few days of marketing… then turned that into a programme that I successfully launched too!
In this episode, I’m walking you through the exact process of conceptualizing, creating, marketing and selling that launch, the disaster that happened the day before my webinar, and lessons along the way.
In this episode, you’ll hear:
- Exact process behind a microlaunch
- Disasters and lessons that come with it
- how I created the first micro-launch that brought in $1500, then $4500 without doing more work
- How I conceptualised the micro-launch framework and quickly turned it into a programme people wanted
- The tech disaster that made me cry in frustration just 35 min before the webinar
“Just moving forward, I’m documenting my own process better. I’m looking at what can be outsourced a little bit more. And what can be done ahead of time.”
– Maggie Giele
Resources and links mentioned in this episode:
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Meet Maggie,
MSc, award-winning Business + Marketing Strategist, founder of The Micro-Launch Method™️, and fantasy nerd.
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