the micro-launch methodⓇ
The simple, easy and repeatable way to market and sell your offer...
in 3 weeks or less!
Over the idea of launching, or you want more of a proven plan to market and sell your offers better?
Stick around.
The Micro-Launch MethodⓇ is like gold dust for easily selling out or selling more of your…
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1:1 services
(yep, you can micro-launch those!)
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Group programs or masterminds
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Courses and workshops
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Digital and info products like ebooks, mini-courses and challenges
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Virtual and live events
You know you have a life-changing offer to share with the world, and that “launching” it could create a delicious cash boost for your business. So why hasn’t it happened yet?
It’s probably one (or all?!) of the following…
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Just the thought of launching makes you want to hide under a blanket with a tub of Ben & Jerrys.
You’ve tried it before, you went all in, but the biggest result you got was burnout. Why would you want to put yourself through that again?
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You worry that you’re not “big” enough for launching.
Your audience is hobbit-sized, you’ve got no ad budget, and who really has the time to write 50 launch emails without a team? (Hint: NOBODY.)
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You’ve got ideas for new offers you want to try, but…
Where to even start? Which idea to pick? How to get momentum? Who will even sign up for them? Apart from your Mom, obvs.
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You didn’t even realise that launching 1:1 services was a thing!
Maybe you’d like to scale your 1:1 offer right now and assumed launching wasn’t an option for that. Newsflash: it totally is.
Hold up, here’s why big launches can actually be a bad idea
(yeah, I went there)
- It’s risky to pour time, money, resources, and all your precious energy into one launch when you don’t have a guaranteed return (been there, don’t recommend)
- You can easily drag yourself down the Exhaustion Alley by trying to do #allthethings the marketing gurus tell you to do when launching — Webinars! Video sequences! Email segments! Oh my! (Oh my god what have I got myself into more like.)
- Launches that rely heavily on massive ad budgets, giant email lists, and complicated tech aren’t realistic for entrepreneurs who don’t have those options yet or are running the show on their own.
My repeatable framework
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Micro-launching can help you validate your offer AND sell it.
So you're not wasting time, money, resources or energy. And so that you're amplifying your visibility and making solid money - by marketing and selling your offer in an easy, repeatable way.
that’s what she said
I was surprised how fast I was able to Micro-Launch a product, from start to finish. I literally just signed up with an ideas, and there I was rolling it out in just 3 weeks. It was eye-opening.
Heidi Medina
Visibility Coach
It gave me a huge confident boost. I felt empowered. You Micro-Launch once, see the success and start thinking-will it work again? Guess what? It does."
Mariana Pena
Instructional Designer
I've been very quiet about the things that I'm doing. But Maggie's course has just given me that confidence to experiment and put things out there.
Nicola Salmon
Nicola Salmon, Msc. | Feminist & Fat-Positive Fertility Coach
And so the micro-launch was born.
Now micro-launching is the cornerstone of my whole business. And I’m working half the hours I used to while making a lot more. Like, enough to retire my husband.
Soon enough those sexy-but-exhausting-sounding “six-figure launches” became old news.
Micro-launching was so flaming easy.
No stress.
No to-do list the length of the journey to Mordor.
No crazy tech to have a meltdown over before Googling whether mercury is in retrograde.
Imagine if you did a micro-launch like that every month.
And imagine you improve your process, grow your audience, and make more sales every single time you do it.
The whole point is that it’s a repeatable process.
Think about it.
How would your life and business be different if you had a simple and easy-to-replicate process to run cash-injection launches – while doing what you love and creating offers that excite you?
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No more stressing with thoughts like “I need more money”, “I don’t know where my next client is coming from”, or “I need to diversify my revenue, but how?”
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No more burning yourself out running launches that are not worth the time, resources, and massive energy you put into it
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No more panic-storming ideas on how to make more money — and struggling with the analysis paralysis that comes with not knowing what to even try first
What if you had an easy-to-master,
follow-along framework with enough flexibility for you to be creative and make it your own style?
And one you can repeat month after month while making it work even better every time?
My guess is it would mean sweet relief.
And that’s exactly what micro-launching is designed to provide! Along with those consistent cash injections of course 😉
It’s time you meet...
The Micro-Launch MethodⓇ
A 4-week idea + implementation container to help you quickly + easily give your business a repeatable cash injection by marketing + selling any irresistible offer
Micro-Launch. Macro-Results.
Here’s how the magic of the micro-launch happens:
Part 1
Getting Started
- The 6 essential phases of a micro-launch, and what goes into each of them
- What makes a micro-launch goal-smashingly exceptional and the 2 key things you must do to bring in buyers
- How to get people off the fence and take action on your offer without being pushy
By the end of Part 1, your ideas will be popping like candy and you’ll be much clearer on the direction of your micro-launch.
part 2
Planning Your Micro-Launch
- My personal process to keep your micro-launch micro so you never get overwhelmed
- Creating a great foundation for your micro-launch with an irresistible offer (you can either create a new one or refine an existing one!)
- How to grab the right people’s attention with your messaging and copy
- How to decide your offer’s pricing and what should be included
By the end of Part 2, you’ll have finalised an irresistible offer with an irresistible message that’s going to be the foundation of your micro-launch marketing plan.
part 3
Marketing Your Micro-Launch
- Simple ways to create buzz and excitement around your offer BEFORE you launch it
- Use the Content Flow Framework to increase visibility and desire for your offer with light marketing (nope, you don’t have to be everywhere at all times!)
- Know exactly what to say, where to say it, and when to say it to market your offer super simply
- How to talk about your offer in compelling, totally sleaze-free ways that feel fun and authentic to you
By the end of Part 3, you’ll have an aligned plan to market your micro-launch and clarity on what content you need to create to get the right people to say yes.
part 4
Getting to the YES!
- The #1 sales mistake that online entrepreneurs make when launching (and how to avoid making it!)
- How to motivate people to invest now while staying in integrity
- Staying visible and relevant throughout your micro-launch, even if you’re worried you’re going to be judged for repeating yourself
- Everything to know about bonuses and pricing strategies to incentivise your buyers to take action
- Strategies to handle objections with grace and help people make the best decision for themselves
By the end of Part 4, you’ll have a simple, strategic action plan to generate sales momentum - including clarity on your micro-launch calendar and moving pieces.
Here’s what’s inside The Micro-Launch MethodⓇ
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The full Micro-Launch MethodⓇ course
The content is actionable and to-the-point, so you’re able to go through it all in just 2 hours and then dive straight into bringing your micro-launch to life.
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Easy-to-implement Tools
These streamlined sheets will help you define your game plan quickly, work efficiently through the steps, and set your micro-launch up for repeatable success.
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My Content Flow Framework
"But I don't know what to say" - no more! You're going to get my entire Trello board of micro-launch content so you can see a specific example in action.
And these bonuses To help you grow and sell your offer
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Your $10K Offer Plan
No clear idea what your offer could be? This is a bonus module to help you sift through your ideas and turn the best one into an offer that can be consistently profitable to $10K months and beyond through micro-launching. If you already know what you want to sell and it just needs a little refinement, you can skip this.
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Price Your Magic
My magical fill-in-the-blanks micro-training and formula on pricing your offer, for both 1:1 services and group offers. Let's take the pricing headache out of the equation!
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Gold Dust: Maggie’s Top Launch Tips.
A powerful PDF collection of golden nuggets gathered from my past micro-launches and can really move the needle in your results. From what to add to your sales page, to following up with leads, to what worked for my Facebook ads.
Ready to market + sell your offer the easy way and create on-demand cash injections in your business?
Then join us inside The Micro-Launch MethodⓇ and let’s do exactly that — in under 4 weeks!
The Micro-Launch Method
- The Micro-Launch Method course
- BONUS: Your $10K Offer Plan
- BONUS: Gold Dust: Maggie's Top Launch Tips
- BONUS: Price Your Magic tool
The Micro-Launch MethodⓇ will work magic for you if…
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You’re a service-provider or online entrepreneur who wants an easy, repeatable process to quickly create a cash injection in your business.
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You’ve got an offer you launched before, but the thought of doing it again makes you want to take a ten-year nap before you even begin.
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You’ve got a business and could use a cash injection, but you have no idea what kind of offer you could create fast.
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You’ve got no shortage of ideas that you want to put out there, but launching seems so complicated and time-consuming and the overwhelm is leaving you paralyzed.
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You want to experiment with different kinds of offers, be it testing a new 1:1 service or filling your first 1:many offer.
If any of these resonate big time, then The Micro-Launch MethodⓇ is definitely for you.
This isn’t a great fit for you if…
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You’re looking for a get-rich-quick solution or a secret recipe to make six-figures overnight. That’s not what I teach nor does that exist 😉
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You have a deep fear of visibility that you’re not willing to face and challenge just now.
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You’re not prepared to put in the work. This is a fantastic framework that has proven to work many times, but it’s not a magic bullet and still requires effort.
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You have zero business network: no followers, no subscribers, no peers, no past clients, no nothing.
You can do this. You really can.
I know that’s what the big question mark hovering over your head is about.
I want you to challenge your inner gremlins - the ones saying that this only works if you have the team, the ads, the big list, the fancy bells and whistles.
Inside The Micro-Launch MethodⓇ, you’ll get a step-by-step process to prove them wrong. I’m taking the second-guessing out of marketing and selling your offer, and giving you all the accountability and support you need to get this thing done. Lightning fast.
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What if you did this and sold 20 course spots?
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Or booked 3 clients for your high-ticket 1:1 service?
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Or welcomed 10 students to your new group program?
That’s just the beginning. What you’ll learn inside The Micro-Launch MethodⓇ will become a trusted part of your business toolbox.
It’ll be your go-to, repeatable process to easily create cash injections in your business time and time again, with offers that fill you with excitement to market and deliver.
and what’s best?
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Every time you do it, you become better and better at it. Which means it’ll take less and less effort.
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So yes, you can do this. And I can’t wait to support you every step of the way!
that’s what she said
Made $5500 in her pre-sales process for her micro-launch
Event Planner
Had her most successful course launch ever - exceeded her money goal by 181%
Calligrapher, Merrie & Bright
Was approached for multiple speaking and visibility opportunities
Youtube Strategist
Frequently Asked Questions
I’ve got you covered. When you join The Micro-Launch MethodⓇ, you’ll get access to a bonus module that shows you how to create your irresistible offer from scratch, even if you don’t have the slightest idea where to start.
Ready to market + sell your offer the easy way and create on-demand cash injections in your business?
Then join us inside The Micro-Launch MethodⓇ and let’s do exactly that — in under 4 weeks!
The Micro-Launch Method
- The Micro-Launch Method course
- BONUS: Your $10K Offer Plan
- BONUS: Gold Dust: Maggie's Top Launch Tips
- BONUS: Price Your Magic tool